Website Marketing...

Search Engine Optimization

A well designed, professionally developed website is a valuable resource for your business and an integral part of your overall business plan.  Just having a website does not guarantee you will be listed in the search engines and if you are included, you probably won't be on the first few pages of the listing.  But through strategic marketing and optimization, you can increase the number of customer visits tremendously.

Ohio Website Designs assists you in  promoting your website and drive qualified customers to your site. This will help your website obtain higher rankings in major search engines and directories for agreed upon search terms (i.e. keywords). This is accomplished by keyword research, search engine optimization, search engine submissions, and pay-per-click listings. 

Keyword Research.  We research your industry and your place within the industry and analyze you competition.  From this we are able to generate the best search terms and keywords to generate qualified visitors to your site.  One excellent tool to determine search term frequency is Wordtracker.  They analyze the search engines and statistically report how many times you can expect to receive hits on a particular search term and variations of that term, if you are in the top ten in the major search engines.  

Website Optimization. This service includes a complete analysis of your website, optimization of all web page content and images, and evaluate your current search engine ranking based upon the Keyword Research.  This includes an analysis of your website's current search engine positioning; development of a strategic internet marketing plan; and an analysis and optimization of all your website content.  Note: We never use unethical techniques such as doorway pages, cloaking or hidden text.

Search Engine Submission.  We manually submit your website to the major search engines including Google, Altavista, Lycos, Ask Jeeves, MSN, Excite, and Looksmart, and more.  Some of the major search engines require an annual fee to be included in their listings.  Google uses link popularity as part of their ranking algorithms.   Mass search engine submissions are a means of increasing your link popularity.  

Pay Per Click Programs.  Many search engines, such as Overture, offer pay-per-click (PPC) listing options.  In these programs, you are listed based on the amount you are willing to pay for a visitor to click-thru to your website.  You only pay when a customer actually visits your site.  The PPC method ensures a higher level of qualified, targeted customer.  Depending on the nature of your business and type of product offered, this may or may not be a cost effective method of bringing qualified customers to your website.  Below are PPC programs we have successfully used for our own use as well as our clients.

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search Marketing lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.  Yahoo! Search Marketing advertisers receive over 170 million highly targeted sales leads each month¹. Tap into the searches occurring in your industry and put your site directly in front of customers searching for what you're selling.  Drive targeted traffic to your Web site with Yahoo! Sponsored Search. Sign-up now and get up to a $50 offer!

Enhance Interactive reaches more than 30 million unique users monthly. The Enahnce network includes Excite, Dogpile, Verizon, WebCrawler, NBC, and MetaCrawler.  Get quality traffic for pennies by using Enhance Paid Inclusion or pay-per-click.

Excite is also one of the more popular search engines.  Exite search partner network includes Dogpile, Verizon, WebCrawler, NBC, and MetaCrawler. Join the  Excite.com Paid Inclusion Program today. This is the best way to improve your search engine placement.

FindWhat is an affordable PPC search engine who's network consists of hundreds of distribution partners, large portals and niche market portals, delivering a billion and a half queries each month and portals with search engines such as CNET’s Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile, Go2Net and Microsoft Internet Explorer Autosearch. Advertise with FindWhat.com and get high ROI from your PPC advertising campaign.